designing lighting: Andrea Hartranft’s 3 Scenarios for Lighting Design

"At the ArchLIGHT Summit closing keynote, Andrea Hartranft challenged the industry to consider three very different futures: the disappearance of the independent lighting designer, designers moving into product sales, or a market where everyone finally charges for lighting design."

In his article for designing lighting, Randy Reid breaks down Andrea’s framework, examining the forces shaping the profession today, including technology, commoditization, evolving business models, and the value of professional lighting design.

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