 The International Association of Lighting Designers (IALD) recently announced the results of its 2019 elections. Hartranft Lighting Design founder and principal Andrea Hartranft will serve IALD on the Board of Directors, having previously served as President of the IALD Education Trust. Founded in 1969 and based in Chicago, IL, USA, the International Association of Lighting Designers (IALD) is an internationally recognized organization dedicated solely to the concerns of independent, professional lighting designers. The IALD strives to set the global standard for lighting design excellence by promoting the advancement and recognition of professional lighting designers.
Governed by an 11-member Board of Directors, the IALD is a volunteer association that relies on the active participation of its members. The over 1,400 lighting designers around the world who are members of the IALD hold a position of distinction and authority in the lighting design profession. IALD serves its worldwide membership by promoting the visible success of its members in practicing lighting design. Lighting designers are a tremendous resource of innovative, practical and economically viable lighting solutions. They understand the role of lighting in architectural and interior design and utilize their extensive experience and knowledge of lighting equipment and systems to enhance and strengthen design.
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Last June, we shared a photo of the Rochester (NY) Airport Entry Canopy under construction and referred to the bit of lighting bling to be installed. Last night, the December weather in Rochester may have been icy to the fingers and toes but the eyes can now warm up to the canopy awash in color.  Diane McNabb Rodriguez joins firm to extend service reach.
Andrea Hartranft, Principal, has known Diane for more than ten years. “Diane is a strong, caring person with the talent and experience to make an immediate impact on our company's client-focused services. We work hard to integrate informed lighting design into our client's vision, a value that Diane also shares and has demonstrated consistently to her peers in the design community. I know our clients will enjoy working with her.” “I am excited to join the talented team at HLD and look forward to contributing my creativity and experience to deliver unique lighting design solutions,” says Diane. “All projects are unique puzzles, and I thoroughly enjoy fitting all the pieces together.” Diane brings midwestern roots and experience to HLD. Diane parlayed her Interior Design degree from Illinois State University into duties as project manager and team leader at a variety of architecture and engineering firms in California, Kentucky and Indiana. Concentrating in lighting design since 1998, Diane enjoys helping project teams deliver lighting designs balancing aesthetics, owner budgets and energy/LEED considerations. Her recent projects include hospitality, museum, sacred and medical sector work. Diane is a LEED Accredited Professional. "Great lighting is functional, understated and magical.” Diane states. “Without it, a space goes flat, but done well reveals the character and life of each project." Diane is past President of the Indiana Section of the Illuminating Engineering Society, past Chair of the International Association of Lighting Designers (IALD) Awards Committee, served two terms as a ‘Director at Large’ on the IALD Board of Directors, and is now a member of the 2018 IALD Enlightens America Conference Advisory Committee ----------------------------
About Hartranft Lighting Design. Now with more than 100 years’ collective experience and 1000+ projects inform our approach to responsible lighting design solutions, Hartranft Lighting Design applies specialized expertise to help architects, developers and owners realize their vision of commercial, institutional, and mixed-use spaces. Hartranft Lighting Design is a woman-owned business (WBE) with offices in Charlotte, Boston and Washington, DC. Charlotte Douglas International Airport just opened its new 230,000 sq ft expansion to Terminal A, adding nine new gates and lots of technological updates. The dynamic architectural volume is lighted with double stripes of direct view LED strips that curve along with the ceiling, accentuating the building's form when inside, and creating a strong visual from the outside. Video walls (by Los Angeles artist Refik Anadol) in the new terminal and the new connector tie to exterior color changing fins along the exterior face of the connector and flush mounted color changing strips on the interior columns. The lighting is programmed to coordinate with the digital imagery of the walls - imagery that abstractly visualizes simple data such as arrivals, departures and baggage handling in a spectacular way.    Updated 6/25/2018 The Rochester Airport Entry Canopy has come out of its design cocoon and is unfolding its “wings” at blazing speed! The main structure is more that 50% installed, and the fabric cover is not far behind. Some of the roadway lighting is now installed, and it won’t be long before this new gateway to the airport will be awash in color and just a bit of lighting bling.   The 2018 Boston Illumination Awards results are in, and Hartranft Lighting Design has received a Section Award for their design of Hubbell Lighting Solution Center in Greenville, SC. Here is a brief overview of the project: This manufacturer, with a history of producing some of the World’s most recognized industrial and commercial lighting and control brands, provides on-site product and application training forto a variety of customers in the construction trades. Seeking to refresh their LEED Platinum education center, this project consisted of a demolition and remodel to an existing footprint, adding a new classroom, & application vignettes, a gathering space and circulation areas to accommodate the nearly xseveral hundred number of customers training and events held annually. The goals for the design team included modernizing the facility while connecting the company’s history with its future roadmap for the future; delivering a memorable customer experiences and developing a plan to support multiple customer groups at one time. A completely windowless space; - the improved sight lines and openness with glass walls and exposed ceilings needed to be balanced by acoustically separating spaces that would be occupied concurrently. Specific lighting design challenges included
The result is a cohesive design, with an appropriate amount of product demonstrated in context, as well as up close and in detail. Application vignettes and classroom lighting needed to be flexible enough to teach color principles, luminaire photometry, lighting techniques, and good-better-best strategies so as to tacitly promote product brands. Contemporary topics such as dynamic white lighting also needed to be introduced for discussion. Lighting products also need ed to be replaceable as new technologies emerge. The lighting also had to be designed to maintain the facility’s existing LEED platinum criteria and include wired and wireless control capability – with a tight completion schedule allowing parts of the facility to remain open during construction.  About thirty architects attending the AIA Convention in Philadelphia participated in an interactive lighting design workshop on Wednesday, May 18, 2016, led by Hartranft Lighting Design (HLD) Principal Andrea Hartranft and HLD Senior Consultant Paula Ziegenbein.
Ziegenbein, who heads HLD's Boston, MA office, described the audience as "architects who are passionate about lighting's effect on the people and the built environment—and eager to learn how to put that interest to work." Ziegenbein elaborates, "This workshop offers a hands-on opportunity to explore the lighting design process." The workshop participants:
"Lighting technology is experiencing an unprecedented transformation" said Andrea Hartranft. "By offering workshops and courses, we aim to help architects, builders and designers realize the vision of their spaces by nurturing and advancing the quality of lighting."  Hartranft Lighting Design was honored as one of eight award recipients at the 33rd Annual GE Edison Awards Program held in late April at Lightfair in San Diego, CA.
The awards criteria were: "functional excellence, architectural compatibility, effective use of state-of-the-art lighting products and techniques, appropriate color, form and texture revelation, energy effectiveness, and cost effectiveness." Hartranft Lighting Design was recognized for it's design for the Charlotte Douglass International Airport Rental Car Facility Parking Deck. "It is an honor to be recognized for our design, " noted Andrea Hartranft. "And, to be recognized among a group of designers that have collectively represented a wide range of projects, and the importance of lighting in architecture, inspires our design approach for current and future projects." Visit the Architectural Lighting magazine article for a summary of the 2015 GE Edison Award recipients. HLD Principal Andrea Hartranft serves as President of the Education Trust of the International Association of Lighting Designers. In a recent interview published on the IALD website, Andrea offers perspective of the lighting design and the role of education in the lighting design profession....and cooking. SPOTLIGHT: Q & A
INTERVIEW WITH IALD EDUCATION TRUST PRESIDENT ANDREA HARTRANFT, IALD "Maintaining design integrity is most challenging about what I do. It is sometimes difficult to educate clients regarding the value added by high quality lighting products." An advocate for lighting education, Andrea Hartranft, IALD, principal at Hartranft Lighting Design, has always naturally gravitated towards education. She has taught fundamental/advanced lighting design at the Corcoran College of Art + Design in Washington, DC; has spoken on lighting issues at local colleges and universities; presented at IALD Enlighten conferences; conducted workshops for IES conferences; and was a workshop head and mentor at the Lights in Alingsås workshop in Alingsås, Sweden in 2015. So it is perhaps no surprise that she was recently elected as the new IALD Education Trust President for 2016-2017. Now at the helm of the Trust Board, Andrea is charged with leading the Board of Directors who drive the strategic vision of the organization. Having previously served as Treasurer and as a Director at Large, Andrea is no stranger to the task ahead. She first joined the Trust Board in 2009 and quickly got hooked; she hasn’t looked back since. What drew you to light and lighting? In college, I figured out that applied light was omnipotent. It could manipulate both psychological and architectural mood, sculpt environments and allow for creativity from both sides of the brain. I was hooked. What does lighting mean to you? Lighting means warmth, it means that I am not alone. Daylight reminds me that there is a much bigger picture; and moonlight reminds me to look for beauty. I feel very lucky to have wandered into such an incredible profession with so many amazing people. What are your thoughts on darkness? Yin and yang. Without darkness, there is no light. How would you characterize your design work – in just five words? Elegant – playful – humble – responsive – human Where do you draw inspiration from for your creations/designs? Often my concepts are born from the energy of my clients. Out in the world, I pay attention to how light hits surfaces throughout the day and how shadows define spaces. What is your most memorable project and why? My most memorable project was and is running my own business. I have been so very lucky to work on incredible projects with incredible people but creating something from the ground up is like nothing else. What is most challenging about what you do? Maintaining design integrity is most challenging about what I do. It is sometimes difficult to educate clients regarding the value added by high quality lighting products. Markets are so competitive that there is a willingness to settle for good enough to maximize profit, instead of fighting for quality. What is a misunderstood aspect of lighting design? That anyone can do it. What is the biggest misconception you had about lighting design as you transitioned from school to the workplace? If not you, someone you know? I don’t feel like I really had misconceptions. I would say that young designers might tend to trust calculations a bit more than they should; thinking it must be right if it comes from a computer. Lighting is about so much more than calculations – I have yet to find a computer program that accurately predicts quality of light and the lighting experience in a space. What are important characteristics for a young lighting designer to have? Communication skills, listening skills, humility and an open mind. Everything else can be learned. What is the best advice you’ve received about lighting, and what advice would you give to fledgling graduates when they are on way to find a first job? The best advice predictably, came from Candy Kling, FIALD. She said always make the client feel that the design ideas were their own. I really miss her. Beyond that, my advice to graduates is always the same: Remember who you are designing for because at the end of the project, you walk away, but they live/work/exist there – it is NOT about you. Not Ever. At the university level, what aspect of lighting would you like to see given more attention? There are many different approaches to lighting education all over the world; it is a difficult question to answer. How about this: for the more technical programs, I would like to see the artistic side emphasized more; for the artistic programs, I would like to see the technical side emphasized more. And for all the students – teach them how to write. Please. Who is your favorite designer of all time, and what new names in the industry have caught your eye? Candy Kling, FIALD, was my favorite designer of course. She got it! It was never about her and she would have done it for free. She was so very generous with her knowledge and nothing made her happier than teaching a young designer. As for new names, there are designers that are easily 20 years younger than me that are highly successful. I am not arrogant enough to suggest they have caught my eye; rather I would like to think that we are peers. And I love the fearlessness and hi tech creativity that is evident in their designs. What are some of the most exciting things happening in lighting design today? Lighting is honing in on human needs; I’m sure Dr. Flynn would be pleased. The flexibility and creativity enabled by technology is inspiring. All of the research that is leading to more and more understanding of the physiological and psychological effects of lighting is incredible. What a great time to be in the industry. Finish the sentence: “When I’m not designing with light, I’m… “ I’m cooking. I really, really love to cook. And to chop. With my really big knife. If you could have a superpower, what would it be and why? I would be a human Babel Fish – able to translate all languages. But I wouldn’t tell anyone… |
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