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" Andrea Hartranft, Principal at Hartranft Lighting Design, doesn’t back down from a challenge. Whether it’s diving head-first into a new field of study in college or expanding her personal development from lighting designer to business owner, she finds joy and success in creating her unique path." Read more of the interview with Andrea published at https://www.signify.com/global/specifier/interviews/andrea-hartranft 
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HLD Senior Consultant Paula Ziegenbein will be conducting two seminars on May 22 at LIGHTFAIR® International 2019 in Philadelphia, PA. LIGHTFAIR® International 2019 is the world’s largest annual architectural and commercial lighting trade show and conference. IoT Connected Lighting: A Design Guide
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Hartranft Lighting Design was brought in to light this tower. It is a great way for the school to interact with the community.
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 Hartranft Lighting Design's work on the Rochester Airport entrance canopy project added function, visual interest and sustainability to an important public and economic space. The project was recently featured in the New York Real Estate Journal.
 The International Association of Lighting Designers (IALD) recently announced the results of its 2019 elections. Hartranft Lighting Design founder and principal Andrea Hartranft will serve IALD on the Board of Directors, having previously served as President of the IALD Education Trust. Founded in 1969 and based in Chicago, IL, USA, the International Association of Lighting Designers (IALD) is an internationally recognized organization dedicated solely to the concerns of independent, professional lighting designers. The IALD strives to set the global standard for lighting design excellence by promoting the advancement and recognition of professional lighting designers.
Governed by an 11-member Board of Directors, the IALD is a volunteer association that relies on the active participation of its members. The over 1,400 lighting designers around the world who are members of the IALD hold a position of distinction and authority in the lighting design profession. IALD serves its worldwide membership by promoting the visible success of its members in practicing lighting design. Lighting designers are a tremendous resource of innovative, practical and economically viable lighting solutions. They understand the role of lighting in architectural and interior design and utilize their extensive experience and knowledge of lighting equipment and systems to enhance and strengthen design. Last June, we shared a photo of the Rochester (NY) Airport Entry Canopy under construction and referred to the bit of lighting bling to be installed. Last night, the December weather in Rochester may have been icy to the fingers and toes but the eyes can now warm up to the canopy awash in color.  Diane McNabb Rodriguez joins firm to extend service reach.
Andrea Hartranft, Principal, has known Diane for more than ten years. “Diane is a strong, caring person with the talent and experience to make an immediate impact on our company's client-focused services. We work hard to integrate informed lighting design into our client's vision, a value that Diane also shares and has demonstrated consistently to her peers in the design community. I know our clients will enjoy working with her.” “I am excited to join the talented team at HLD and look forward to contributing my creativity and experience to deliver unique lighting design solutions,” says Diane. “All projects are unique puzzles, and I thoroughly enjoy fitting all the pieces together.” Diane brings midwestern roots and experience to HLD. Diane parlayed her Interior Design degree from Illinois State University into duties as project manager and team leader at a variety of architecture and engineering firms in California, Kentucky and Indiana. Concentrating in lighting design since 1998, Diane enjoys helping project teams deliver lighting designs balancing aesthetics, owner budgets and energy/LEED considerations. Her recent projects include hospitality, museum, sacred and medical sector work. Diane is a LEED Accredited Professional. "Great lighting is functional, understated and magical.” Diane states. “Without it, a space goes flat, but done well reveals the character and life of each project." Diane is past President of the Indiana Section of the Illuminating Engineering Society, past Chair of the International Association of Lighting Designers (IALD) Awards Committee, served two terms as a ‘Director at Large’ on the IALD Board of Directors, and is now a member of the 2018 IALD Enlightens America Conference Advisory Committee ----------------------------
About Hartranft Lighting Design. Now with more than 100 years’ collective experience and 1000+ projects inform our approach to responsible lighting design solutions, Hartranft Lighting Design applies specialized expertise to help architects, developers and owners realize their vision of commercial, institutional, and mixed-use spaces. Hartranft Lighting Design is a woman-owned business (WBE) with offices in Charlotte, Boston and Washington, DC. Charlotte Douglas International Airport just opened its new 230,000 sq ft expansion to Terminal A, adding nine new gates and lots of technological updates. The dynamic architectural volume is lighted with double stripes of direct view LED strips that curve along with the ceiling, accentuating the building's form when inside, and creating a strong visual from the outside. Video walls (by Los Angeles artist Refik Anadol) in the new terminal and the new connector tie to exterior color changing fins along the exterior face of the connector and flush mounted color changing strips on the interior columns. The lighting is programmed to coordinate with the digital imagery of the walls - imagery that abstractly visualizes simple data such as arrivals, departures and baggage handling in a spectacular way.    Updated 6/25/2018 The Rochester Airport Entry Canopy has come out of its design cocoon and is unfolding its “wings” at blazing speed! The main structure is more that 50% installed, and the fabric cover is not far behind. Some of the roadway lighting is now installed, and it won’t be long before this new gateway to the airport will be awash in color and just a bit of lighting bling.   The 2018 Boston Illumination Awards results are in, and Hartranft Lighting Design has received a Section Award for their design of Hubbell Lighting Solution Center in Greenville, SC. Here is a brief overview of the project: This manufacturer, with a history of producing some of the World’s most recognized industrial and commercial lighting and control brands, provides on-site product and application training forto a variety of customers in the construction trades. Seeking to refresh their LEED Platinum education center, this project consisted of a demolition and remodel to an existing footprint, adding a new classroom, & application vignettes, a gathering space and circulation areas to accommodate the nearly xseveral hundred number of customers training and events held annually. The goals for the design team included modernizing the facility while connecting the company’s history with its future roadmap for the future; delivering a memorable customer experiences and developing a plan to support multiple customer groups at one time. A completely windowless space; - the improved sight lines and openness with glass walls and exposed ceilings needed to be balanced by acoustically separating spaces that would be occupied concurrently. Specific lighting design challenges included
The result is a cohesive design, with an appropriate amount of product demonstrated in context, as well as up close and in detail. Application vignettes and classroom lighting needed to be flexible enough to teach color principles, luminaire photometry, lighting techniques, and good-better-best strategies so as to tacitly promote product brands. Contemporary topics such as dynamic white lighting also needed to be introduced for discussion. Lighting products also need ed to be replaceable as new technologies emerge. The lighting also had to be designed to maintain the facility’s existing LEED platinum criteria and include wired and wireless control capability – with a tight completion schedule allowing parts of the facility to remain open during construction. |
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